SEMANTIC CATEGORIES: OLFACTORY


They refer to the perceptions generated by the typical scent of particular materials used in the making of certain garments or accessories (hide or leather).

There are brands that owe some of their appeal to olfactory categories, like Marlboro classic.


When people enter a Marlboro store, the instant feelings that help recognize the unique features of the brand is the odour of hide, musk and leather they can scent in the air, which lends a positive connotation of “genuineness” to the brand’s creations.
SEMANTIC CATEGORIES: OLFACTORY SEMANTIC CATEGORIES: OLFACTORY Reviewed by Polisemantica on 12:03:00 PM Rating: 5
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