SEMANTIC CATEGORIES: OPTICAL

These categories refer to the unconscious effects of the refraction of light on the surfaces of design “objects” and to the perception that this optical phenomenon generates.

They are based on a series of combinations of opposites such as

• [BRIGHT] [DULL]
• [SHINY] [FADED]
• [DARK] [LIGHT]
• [MONOCHROME] [POLYCHROME]

For instance, the dark, dull range would be a poor combination for a pair of emerald earrings (image: les émeraudes intemporelles d'Harry Winston).

1. [BRIGHT] [SHINY]
2. [BRIGHT] [SHINY] [LIGHT] = [EMERALD EARRINGS]