FIGURES OF SPEECH IN FASHION: HYPERBOLE

The hyperbole in Fashion Semiology uses bombastic exaggerations, through under or overstatements, of a concept.

A good example could be “the week flew in a second”, or “you took a century to get here!”.

Two young women sniffing a Sisley vest as if it were a drug is an exaggeration. A hyperbole.

Two young women drinking a Sisley vest as if it were a wine is an exaggeration. Another hyperbole.

Don't Run, but Fly, the hyperbole of asics sneakers.

Tailor-made clothes for everyone, even for the hyperbolic long legs of the "lanieri" model.

Another hyperbole: a fingernail opens a can in this advertising of Nivea.