SEMIOMARKETING AND FASHION SEMIOLOGY ON INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS

Cinzia Ligas and Fausto Crepaldi news in International Journal of Marketing Semiotics 2013 (Kassel University - Germany)

http://ijmarketingsemiotics.com/

Cinzia Ligas and Fausto Crepaldi of the Lux agency introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms (pag. 132) whereby perceptions about fashion and luxury objects are formed.

Download here the pdf: 

http://ijms.files.wordpress.com/2012/08/ijms-vol-i.pdf