FASHION AND ARTS - YSL AND LE DÉJEUNER SUR L'HERBE

What are the secrets of famous art directors that allow them to create evocative fashion advertising, which stimulates the target to buy and so to become customers?

The secret language of Fashion and Luxury is here revealed with some simple analysis.

The author of this picture has been inspired by the painting "Déjeuner sur l'herbe" by Manet and has created an amazing and effective image.

In this picture we can see a lot of signs: apples and grapes are an index for the autumn. There is a difference of time with the painting of manet in which there cherries and figs, index of summer.
In the Manet masterpiece the woman is naked, the men dressed. In this painting ther isn't a will to rapresent a concept, but only a moment of life, like a photo.

In the advertising image, instead, two men are naked a the woman is wearing a male dress. In this image there a message: now, in the modern age, the woman, self confident and free, dressed as a man, becomes more important, her role isn't more being only a beautiful creature and she can have around her, men who are pleasure objects.

In this picture art joins fashion and advertising and creates a new form of communication.

SPRING/SUMMER 1999 AD CAMPAIGN
CREATIVE DIRECTOR ALBER ELBAZ
PHOTOGRAPHER MARIO SORRENTI
LE DÉJEUNER SUR L'HERBE
ÉDOUARD MANET
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