FASHION AND ARTS - YSL AND THE SLEEPERS

The advertising picture shows a couple, a man and a woman embraced, allegory for passion. The image is an icon for the painting "Le sommeil" by Courbet.

The painting shows two naked women lying a sleep on a bed entwined in an erotic embrace, resting after sexual intercourse.

There is a simili between the paintings and the picture, but in the advertising the two characters are symbols: the man is a symbol for Fashion, the woman for Arts.

So, Fashion and Arts love each other, they are joined by passion for beauty.

Bed is a symbol for passion, sensuality and fecondity. The empty glass is a symbol for a just finished sexual intercourse.

The picture is an metaphore of love and beauty.

SPRING/SUMMER 1999 YSL AD CAMPAIGN
CREATIVE DIRECTOR ALBER ELBAZ
PHOTOGRAPHER MARIO SORRENTI

LE SOMMEIL
JEAN DÉSIRÉ GUSTAVE COURBET
1866