SEMIOMARKETING AND FASHION SEMIOLOGY ON INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS


Cinzia Ligas and Fausto Crepaldi news in International Journal of Marketing Semiotics 2013 (Kassel University - Germany)


Cinzia Ligas and Fausto Crepaldi of the Lux agency introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms (pag. 132) whereby perceptions about fashion and luxury objects are formed.

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SEMIOMARKETING AND FASHION SEMIOLOGY ON INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS SEMIOMARKETING AND FASHION SEMIOLOGY ON INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS Reviewed by Polisemantica on 12:09:00 PM Rating: 5

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