FASHION AND ARTS - YSL MONNA LISA


The advertising picture of Yves Saint Laurent is an icon for the Monna Lisa by Leonardo da Vinci.
There is a strong relationship between these two images. The woman in the advertising picture is a simili of Monna Lisa.

Gioconda sits with her arms folded, an index of her reserved posture, as the model in the adv.
Her smile is enigmatic, Her gaze is fixed on the observer, but there is a difference between the two images: in the painting Monna Lisa is alone, in the picture there is a man admiring a woman who is fixing the observer.

There is a game of glances and silences and barely perceptible gestures.
The man is a symbol of fashion, a new form of art, who is admiring Monna Lisa who is a symbol for the classic art.

The man and the woman are almost specular and this fact means that they are similar, but the art is dressed, fashion is naked with some tattoos on the skin.
It signifies that fashion learns from art how to create garments and fashionable objects.


Details:
SPRING/SUMMER 1999 YSL AD CAMPAIGN
CREATIVE DIRECTOR ALBER ELBAZ
PHOTOGRAPHER MARIO SORRENTI

MONNA LISA
LEONARDO DA VINCI
1503
FASHION AND ARTS - YSL MONNA LISA FASHION AND ARTS - YSL MONNA LISA Reviewed by Polisemantica on 2:05:00 PM Rating: 5
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