FIGURES OF SPEECH IN FASHION: SYNECDOCHE

Part of something is used to refer to the whole thing, such as in “the boy asked for her hand” indicating that he asked her to marry him and wanted her all.

A whole is used to refer to a part of it (a seal bag, indicating a bag made of sealskin); or “the English man is usually self-possessed and sober” indicating the whole population through the habits of a single person.

Part of something referring to the whole thing. Tom Ford’s fragrance is the most intimate part of the woman and represents the woman in her entirety, through a visual synecdoche.

The big number 5 (with Gisele Bundchen), synecdoche of Chanel n°5.

A lapel and a pocket of a jacket sewn by hand: here is the synecdoche of Zegna.

To promote her bags Francesco Biasia does not use the entire female figure, but only a part that represents.