The adverising picture is inspired by the painting "Les Trois Graces" by Jean-Baptiste Regnault.
The three graces were the goddesses of the joy of living and infused happiness in the hearts of the gods and humans.
In the advertising there is also a man, symbol of fashion, who is looking at the observer.
The three graces and the man are close, and this means they are similar. So fashion becomes a way to reach joy and, as the goddeses, can send happiness in the heart of people.
SPRING/SUMMER 1999 YSL AD CAMPAIGN
CREATIVE DIRECTOR ALBER ELBAZ
PHOTOGRAPHER MARIO SORRENTI
LES TROIS GRACES
JEAN-BAPTISTE REGNAULT
1799
FASHION AND ARTS - YSL AND LES TROIS GRACES
Reviewed by Polisemantica
on
10:57:00 AM
Rating:
Reviewed by Polisemantica
on
10:57:00 AM
Rating:
